![]() ![]() Next to this, there’s 关注 (following), the posts of the people you are following. Third screenĪt the top, there’s 同城 (same city), referring to what other users nearby have posted. At present, these are centered around the Henan/Zhengzhou flooding in July 2021. Or click 换一换 (change) at the top for new suggestions.Īt the bottom, there’s the ranking of the current hot search topics (抖音热榜). In the middle, there are Douyin’s suggestions for searches (猜你想搜), based on the user’s interest and previous searches. Second screenĪt the top, there is the search bar including the last searches of the respective user. At present, these are #prada2022春夏男装时装秀 (Spring and Summer Men’s Fashion Show) and #p家音乐情书.įinally, at the bottom of this screen “作品 372” refers to the number of posts that Prada has created since starting their Douyin account. Next, the three current trending hashtags related to Prada are listed. Next to this, the 48.9w 粉丝 refers to almost half a million fans/followers. The 0 关注 next to this indicates the number of accounts that Prada follows (zero/none). Below the company name, the blue checkmark indicates that this is a verified account.Īfter a short description of the brand (bio), there is a link to the official website (官方网站).īelow this, 665.3w 获赞 refers to 6.5 million likes. Source: Douyin app 23 July 2021 First screenĪt the top, there is the follow-button (关注) and the private messaging function (私信). Douyin Website Source: Top Menuįor the app, we’ve chosen the popular luxury business, Prada, to show you the layout. The second reason is that these super-popular Chinese media apps tend to offer far more than just social interaction – from research, shopping, and buying tickets to ride-hailing and payment services – there’s almost nothing that’s technically possible that China’s super apps don’t offer (yet).įinally, Douyin’s popularity, in particular, can be traced back to many Chinese celebrities using this platform enthusiastically – either for fun or as influencers. This surely is one reason that Chinese social media apps like WeChat and Douyin have emerged and have taken the hearts of Chinese users by storm. Why is Douyin so popular in China?Īs you know, most Western social media platforms like Facebook or YouTube are not available in China. By having two separate platforms, ByteDance can allow more user-generated content on TikTok and follow the required restrictions on Douyin. Why does ByteDance separate these platforms so strictly, you may ask? The main reason is to adhere to China’s strictly controlled online environment. On Douyin, he has more than 50 million fans, while on TikTok only a few unverified accounts show up when searching for his name. To give you an exampleĪmong Douyin’s most popular accounts is Chen He (陈赫), a Chinese actor. Note that in some areas like Hong Kong or Taiwan, neither app is available. Depending on the app store you use (in China or outside), you will be able to download Douyin or TikTok. But in reality, they are actually two separate entities. Owned by the Chinese tech giant ByteDance, Douyin is often portrayed as the Chinese version and TikTok as the international version of the same short video app. In comparison, TikTok was launched internationally in 2017 and has been downloaded more than 2.6 billion times to date. To date, the app has been downloaded more than 1 billion times. The favorite features of users in China are creating short videos (lip-synch, comedy, viral challenges) and live streaming. Launched in September 2016, Douyin reached a 100 million user base in its first year of existence. In comparison, the users from first and second-tier cities account for only around 45%. With 600 million, the daily active user (DAU) number of Douyin is even more impressive.ĭouyin is hugely popular among young females (25-30 years old) from third and fourth-tier cities (55%), a trend which is increasing. Its main competitors are Kuaishou, Xigua, WeeSee (Weishi), and Huoshan. With more than 550 million monthly active users (MAU), Douyin (抖音, “shaking sound”) is leading the short-video app universe in China by far. Download Douyin & Register an Official Account Outside of China. ![]() Advertising Advantages in Comparison to other Platforms. ![]()
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